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    <title>UTas ePrints - An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce</title>
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    <meta content="Marshall, Peter" name="eprints.creators_name" />
<meta content="McKay, Judy" name="eprints.creators_name" />
<meta content="Peter.Marshall@utas.edu.au" name="eprints.creators_id" />
<meta content="jmckay@swin.edu.au" name="eprints.creators_id" />
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<meta content="2007-11-14 21:24:51" name="eprints.datestamp" />
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<meta content="An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce" name="eprints.title" />
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<meta content="The research described in this paper reports on some of the outcomes of qualitative and exploratory studies into the experiences of small &amp; medium enterprises (SMEs) with respect to electronic commerce (EC).  A framework is subsequently presented, based on empirical findings, to guide and structure the thinking of businesses approaching the planning and implementation of an EC capability.  The framework encourages the kind of holistic, systematic and integrated thinking with respect to EC visioning and strategy development that the researchers found was both so necessary but also so often lacking in EC implementations amongst many of the SMEs participating in this study.  A discussion of how the framework can be used to shape a “strategic conversation” about the implications and requirements of a move into EC, based on a preliminary action research study, is offered as a conclusion to the paper." name="eprints.abstract" />
<meta content="2002" name="eprints.date" />
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<meta content="INFOR: Canadian Journal of Operational Research and Information Processing, Special issue on Electronic Commerce" name="eprints.publication" />
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<meta content="References
Anderson Consulting e-Commerce: Our Future Today, http://www.ac.com 1998.
Australian Department of Communications, Information Technology and the Arts (DOCITA)
Australia's E-commerce Report Card, http://www.noie.gov.au/ReportCard 2000.
Bryman, A. Research Methods and Organizational Studies. Routledge, London, 1989.
Crawford, J. NEWS: A Project to Get Smaller Enterprises On-line. Ultimo, NSW: Department
of Industry, Science and Tourism (DIST), and Tradegate ECA, 1998.
Chesborough, H.W. and Teece, D.J. “When is virtual virtuous?” Harvard Business Review,
(74:1), pp65-73, 1998.
Czerniawska, F. and Potter, G. Business in a Virtual World: Exploiting Information for
Competitive Advantage, Macmillan Press, London, 1998.
Deise, M.V., Nowikow, C., King, P. and Wright, A. Executive’ Guide to E-Business. Wiley,
New York, 2000.
Ernst &amp; Young Global On-line Retailing, http://www.ey.com.au, 2000a.
Ernst &amp; Young Virtual Shopping in Australia, http://www.ey.com.au, 2000b.
Fowler, F.J. and Mangione, T.W. Standardized Survey Interviewing: Minimizing Interviewer-
Related Error. Sage, Newbury Park, 1990.
Galliers, R.D. “Choosing appropriate information systems research approaches: a revised
taxonomy.” In Information Systems Research: Contemporary Approaches and Emergent
Traditions. H.E. Nissen, H.K. Klein and R. Hirschheim (eds.) Elsevier Science
Publishers, North Holland, 1991.
Grenier, R. &amp; Metes, G. Going Virtual: Moving Your Organization into the 21st Century,
Prentice Hall, New Jersey, 1995.
Impact Programme Exploiting the Wired-Up World: Best Practice in Managing Virtual
Organisations. (http://www.achieve.ch), 1998.
Johnson, G. and Scholes, K. Exploring Corporate Strategy: Text and Cases. 5th ed. Prentice
Hall, London, 1999.
Kleindl, B.A. Strategic Electronic Marketing: Managing E-Business. South Western,
Australia, 2001.
31
Leedy, P.D. Practical research: Planning and Design 5th ed. Macmillan, New York, 1993.
Marshall, P. and McKay, J. “Conceptualising Information Systems Planning across Strategic
Business Networks.” Journal of Global Information Management, 9(2), 2001.
Neuman, W.L. Social research methods: qualitative and quantitative approaches. 3rd ed.
Allyn &amp; Bacon, Boston, 1997.
OECD SMEs and Electronic Commerce, Working Party on Small And Medium-sized
Enterprises, Directorate for Science, Technology and Industry, Organization for
Economic Co-operation and Development, 1998.
Stroud, D. Internet strategies: a corporate guide to exploiting the Internet. Macmillan,
Hampshire, 1998.
US Department of Commerce The Emerging Digital Economy II, http://www.ecommerce.
gov/emerging.htm, 1998.
Valli, C. and Marshall, P. “An initial study of Australian on-line bookstores.” Paper accepted
for presentation at 2nd Annual Global Information Technology Management 2001 World
Conference, Dallas, Texas, 10-12 June, 2001.
Venkatraman, N. Five steps to a dot-com strategy: how to find your footing on the web.
Sloan Management Review, Spring, 2000.
Ward, J., and Griffiths, P. Strategic Planning for Information Systems, 2nd ed. Chichester:
Wiley, 1996.
Willcocks, L., Feeney, D. and Islei, G. (eds.) Managing IT as a Strategic Resource. McGraw-
Hill, London, 1997." name="eprints.referencetext" />
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    <h1 class="ep_tm_pagetitle">An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce</h1>
    <p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Marshall, Peter</span> and <span class="person_name">McKay, Judy</span> (2002) <xhtml:em>An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce.</xhtml:em> INFOR: Canadian Journal of Operational Research and Information Processing, Special issue on Electronic Commerce, 40 (1). pp. 3-21. ISSN 0315-5986</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/2247/1/An_emergent_framework_to_support.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/2247/1/An_emergent_framework_to_support.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />212Kb</td><td><form method="get" accept-charset="utf-8" action="http://eprints.utas.edu.au/cgi/request_doc"><input accept-charset="utf-8" value="3068" name="docid" type="hidden" /><div class=""><input value="Request a copy" name="_action_null" class="ep_form_action_button" onclick="return EPJS_button_pushed( '_action_null' )" type="submit" /> </div></form></td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://findarticles.com/p/articles/mi_qa3661/is_200202/ai_n9069863">http://findarticles.com/p/articles/mi_qa3661/is_200202/ai_n9069863</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">The research described in this paper reports on some of the outcomes of qualitative and exploratory studies into the experiences of small &amp; medium enterprises (SMEs) with respect to electronic commerce (EC).  A framework is subsequently presented, based on empirical findings, to guide and structure the thinking of businesses approaching the planning and implementation of an EC capability.  The framework encourages the kind of holistic, systematic and integrated thinking with respect to EC visioning and strategy development that the researchers found was both so necessary but also so often lacking in EC implementations amongst many of the SMEs participating in this study.  A discussion of how the framework can be used to shape a “strategic conversation” about the implications and requirements of a move into EC, based on a preliminary action research study, is offered as a conclusion to the paper.</p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">strategy formulation, electronic commerce, e-visioning</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/280000.html">280000 Information, Computing and Communication Sciences</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">2247</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Ms Kristy A Purton</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">15 Nov 2007 08:24</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=2247;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&amp;eprintid=2247">item control page</a></p>
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